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| 10 Ways to Screw Up an Ad Campaign: A Guide to PlanningCreating Advertising That Works 10 Ways to Screw Up an Ad Campaign: A Guide to Planning and Creating Advertising That | $9.32 - $11.01 |
| A Japanese Advertising Agency: An Anthropology of Media and Markets This is a formal account of the structure and organization of a large Japanese advertising agency. Based ... | $18.8 - $20.00 |
| Absolut Book: the Absolut Vodka Advertising Story Absolut Book: The Absolut Vodka Advertising | $54.00 - $56.4 |
| Absolut: Biography of a Bottle Absolut, by Swedish writer, TV host, and political commentator Hamilton, is the story of the now widely ... | $10.37 - $10.84 |
| Adsense: The Behavioral Science of Advertising No description available | $13.45 |
| Advertising No description available | $51.69 - $59.99 |
| Advertising & Promotion W/ Adsim Cd-rom Advertising & Promotion W/ Adsim CD- | $133.2 - $162.50 |
| Advertising and Free Speech No description available | $17.74 - $18.11 |
| Advertising and Popular Culture Advertising has permeated our popular culture as much as any other aspect of the media. This comprehensive ... | $43.95 |
| Advertising Basics!: A Resource Guide for Beginners This book introduces the reader to a brief history of the evolution of advertising in the world and in ... | $30.97 - $31.95 |
| Advertising Campaign Strategy ADVERTISING CAMPAIGN STRATEGY not only illustrates what effective advertising campaigns are, but also ... | $98.75 - $103.95 |
| Advertising Dolls: The History of American Advertising Dolls from 1900-1990 No description available | $28.45 - $29.95 |
| Advertising Headlines That Make You Rich No description available | $47.00 |
| Advertising International No description available | $34.95 |
| Advertising on the Internet: How to Get Your Message Across on the World Wide Web The new edition of this successful book will bring readers up to date on the rapid expansion of the Internet ... | $12.19 - $12.20 |
| Advertising on Trial: Consumer Activism and Corporate Public Relations in the 1930s |
| No description available | $23.75 - $25.00 |
| Advertising Principles And Practice No description available | $148.30 |
| Advertising Strategy: Creative Tactics From the Outside in Advertising Strategy: Creative Tactics from the Outside | $46.01 - $48.95 |
| Advertising Vs. Marketing: The Ethical Challenge No description available | $19.95 |
| Advertising, Promotion, and Other Aspects of Integrated Marketing Communications No description available | $142.95 |
| Advertising, the Uneasy Persuasion, Its Dubious Impact on American Society No description available | $27.00 |
| Advertising: ConceptCopy, Second Edition Advertising: Concept and Copy, Second | $29.61 - $29.70 |
| Advertising: Principles and Practice (6th Edition) Advertising: Principles and Practice (6th Edition | $99.00 - $144.00 |
| AdvertisingMarketing Advertising and | $18.61 - $18.66 |
| AdvertisingPromotion: Communicating Brands Advertising and Promotion: Communicating | $35.95 - $40.87 |
| An Advertiser's Guide to Better Radio Advertising: Tune in to the Power of the Brand Conversation Medium Radio has historically been seen as a marginal, last-minute advertising medium. But today the reality ... | $47 - $50.00 |
| And Now a Few Words from Me: Advertising's Leading Critic Lays Down the Law, Once and for All No description available | $10.37 |
| Audience Economics: Media Institutions and the Audience Marketplace Focusing on the electronic media -television, radio, and the Internet - Audience Economics bridges a ... | $26.00 |
| Balanced Brand: How to Balance the Stakeholder Forces That Can Make or Break Your Business Companies often assume that if their sales are good, then their branding must be effective. But they ... | $16.55 - $16.60 |
| Beer Signs for the Collector No description available | $29.95 |
| Billboards: The Secrets of Free Money for Doing Nothing and the Coming Landowner Revolution No description available | $17.96 |
| Brand Driven: the Route to Integrated Branding Through Great Leadership by F. Joseph Lepla, Isbn 0749437979 Brand Driven: The Route to Integrated Branding Through Great | $23.66 - $23.97 |
| Brand Royalty: How the World's Top 100 Brands Thrive and Survive No description available | $12.20 - $16.96 |
| Brand Spirit: How Cause Related Marketing Builds Brands by Hamish Pringle, Isbn 0471499447 Brand Spirit: How Cause Related Marketing Builds | $21.69 - $31.45 |
| Branded: The Buying and Selling of Teenagers An incisive expose of the underhanded advertising initiatives that target teens--and an exploration of ... | $9.14 |
| Branding and Promotion Communication Strategy No description available | $95.9 - $97.95 |
| Branding in Asia: The Creation, Development and Management of Asian Brands for the Global Market Paul Temporal shows how the fundamental principles of brand building are transferable to the Asian environment. ... | $17.74 - $17.97 |
| Branding: A Practical Guide to Planning Your Strategy Branding is now central to the strategies of fast-moving consumer goods (FMCG) companies, those in the ... | $14.68 |
| BrandsTheir Companies: Supplement Brands And Their Companies: | $29.7 - $33.00 |
| Breaking Up America: Advertisers and the New Media World Preface1. Targeting a New World2. In Mass Marketing's Shadow3. The Roots of Division4. Mapping a Fractured ... | $11.61 - $17.10 |
| Brought to You by: Postwar Television Advertising and the American Dream If there was a book like Brought to You By when I came into the advertising business, it would have ... | $14.02 - $14.04 |
| Building Customer Relationships with E-mail Marketing Jim Sterne teaches the ins and outs of creating an effective e-mail marketing strategy. Readers will ... | $26.99 |
| Buyways: Billboards and the American Landscape Shows how the placeless markets that billboards created presage the pop-ups in the ultimate placeless ... | $95.00 |
| Casting for Big Ideas: A New Manifesto for Agency Managers In Casting for Big Ideas, Andrew Jaffe, industry veteran and Director of the Clio Awards, details important ... | $17.97 |
| Consumerist Manifesto No description available | $34.95 |
| Contemporary Advertising |
| No description available | $141.41 |
| Corporate Communications: A 21st Century Primer This accessible book discusses the role of journalism, advertising and public relations in corporate ... | $29.09 - $29.95 |
| Create the Perfect Sales Piece: How to Produce Brochures, Catalogs, Fliers, and Pamphlets A self-instructional guide to producing brochures, catalogs, fliers and pamphlets. From initial concept ... | $16.15 |
| Creating Corporate Reputations No description available | $47.50 |
| Creative Leaps: 10 Lessons in Sucessful Advertising Inspired at Saatchi & Saatchi Important lessons in advertising from an industry leader Saatchi & Saatchi is one of the best-known names ... | $20.97 - $21.69 |
| Cross-Cultural Content Analysis of Advertising from the United States and India No description available | $19.95 |
| Culture and the Ad: Exploring Otherness in the World of Advertising Through the years, American advertising has made a complex, disturbing, and fascinating statement about ... | $33.00 |
| Decoding Advertisements: Ideology and Meaning in Advertising The author of Consuming Passions and Deadline at Dawn presents a classic text--used worldwide--revealing ... | $9.14 |
| Designing Brand Experience: Creating Powerful Integrated Brand Solutions In today's competitive marketplace, establishing a creative and comprehensive branding program is crucial ... | $23.73 - $24.79 |
| Designing Corporate Identity: Graphic Design as a Business Strategy No description available | $24.82 - $25.90 |
| Diary of an Adman On the verge of turning 40, I decided to leave my job as Senior Vice President/Creative Director at a ... | $19.79 |
| Direct Marketing: Everything You Need to Know to Get Results Right Away by Lois K. Geller, Isbn 156052474x Direct Marketing | $10.04 - $13.11 |
| Do-It-Yourself Advertising and Promotion: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More Create Madison Avenue ads on a Main Street budgetDo-It-Yourself Advertising tells you how to create high-impact ... | $45.00 |
| Dynamic Models of Advertising Competition: Open- And Closed-Loop Extensions The use of advertising by competing firms to achieve and maintain profitable market positions is an important ... | $114.00 |
| E-content: Technologies and Perspectives for the European Market E-content: Technologies And Perspectives for the European | $84.55 - $89.95 |
| Encyclopedia of Porcelain Enamel Advertising: With Price Guide |
| No description available | $28.45 - $29.95 |
| Event Planning Event planning guide to assist novice event planners with organizing, structuring, implementing, and ... | $5.38 |
| Fashion Brands: Branding Style from Armani to Zara * Studies the influence of branding within the fashion industry * Analyzes every aspect of fashion through ... | $22.65 - $23.66 |
| Fashion Marketing: Contemporary Issues 'Fashion Marketing' is a book of key chapter contributions from renowned academics and practitioners ... | $37.55 - $39.95 |
| Feeding the Media Beast: An Easy Recipe for Great Publicity No description available | $13.43 |
| Food Is Love: Advertising and Gender Roles in Modern America No description available | $44.65 - $47.50 |
| Fundamentals of Advertising No description available | $20.97 |
| Fundamentals of Copy and Layout A perfect vehicle to help you write stronger headlines using the author's A-B-C formula; write about ... | $22.45 - $23.45 |
| Funny Business: Moguls, Mobsters, Megastars, and the Mad, Mad World of the Ad Game No description available | $14.97 - $15.48 |
| Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures and Markets Mr van Gelder's book is a triumph - truly a 'bible' for anyone in the business of creating or managing ... | $12.20 - $12.76 |
| Global Marketing and Advertising: Understanding Cultural Paradoxes No description available | $46.95 |
| Gonzo Marketing: Winning Through Worst Practices Gonzo Marketing is a knuckle-whitening ride to the place where social criticism, biting satire, and serious ... | $13.5 |
| Google Advertising Guerrilla Tactics: Google Advertising A-Z Plus 150 Killer Adwords Tips & Tricks No description available | $29.98 |
| Guia de Publicidad y Marketing No description available | $19.80 |
| Guide to Producing a Fashion Show No description available | $61 |
| How to Create Your Own Powerful Ads and Promo Pieces No description available | $44.65 |
| Humor in Advertising: A Comprehensive Analysis No description available | $69.95 |
| If You Think It's Tough to Sell, Try Buying: The Complete Guide to Effective Radio Advertising No description available | $17.95 - $18.75 |
| Inarticulate Longings: A Feminist Account of Pregnancy Loss in America A cultural history based on The Ladies' Home Journal, Inarticulate Longings offers a new and provocative ... | $27.95 |
| Instant Advertising: How to Write and Design Great Ads That Get Immediate Results No description available | $10.36 - $10.37 |
| Integrated Advertising, Promotion, and Marketing Communications |
| No description available | $106.53 - $113.33 |
| Integrated Branding: Becoming Brand-Driven Through Company-Wide Action - Branding has become a central topic in business development and management training- Le Pla and Parker ... | $17.97 |
| Introduction to Advertising No description available | $32.50 |
| Lovemarks: the Future Beyond Brands Lovemarks: The Future Beyond | $16.29 - $16.33 |
| Marketing & Public Relations Handbook for Museums, Galleries & Heritage Attractions Marketing and public relations have become central to the success of a museum institution. Without effective ... | $44.6 - $46.95 |
| Marketing Identities Through Language: English and Global Imagery in French Advertising No description available | $115.00 |
| Marketing in Travel and Tourism -- Explains the concepts and principles of marketing-- Extensive use of case histories and examples-- ... | $41.95 |
| Media Promotion & Marketing for Broadcasting, Cable & the Internet This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed ... | $37.55 - $39.95 |
| More Leads: The Complete Handbook for Tips Groups, Leads Groups and Networking Groups No description available | $14.95 |
| My Life in Advertising/Scientific Advertising This volume contains his two landmark books. Scientific Advertising--the classic primer still read by ... | $9.15 |
| New Products Management No description available | $120.81 - $161.25 |
| Next-Step Selling: A New Sales Approach to Create and Deliver Value for Your Customers A must for every sales professional, Next-Step Selling explains how to sell complex goods and services ... | $16.15 - $16.87 |
| O'Reilly on Advertising No description available | $23.66 - $27.96 |
| Olympic Turnaround: How the Olympic Games Stepped Back From the Brink of Extinction to Become the World's Best Known Brand Olympic Turnaround: How the Olympic Games Stepped Back from the Brink of Extinction to Become the World's ... | $39.95 |
| Online and Under the Web No description available | $19.95 |
| Online Consumer Psychology No description available | $49.45 |
