What I like....
great on gas for the amount of power it puts out
good amount of power for the price
fairly lite compared to other equivalent units
sturdy and easily transported
starts fairly easily in warm weather
decent gas tank capacity
low oil detection device is a nice insurance policy
2 year warranty
gas gauge on gas cap
good surge capacity (8500 watts or 55% more the rated load capacity)

What could be improved....
noisey little bugger!
handle is a little flimsy
no electric start

Unknown as of yet.......
not sure how this will start when it's colder, I'm sure I'll wish it had the electric start though!